About
Key West
Flores Gold & Diamonds
We've been around jewelry and watches our whole lives. Long before this was a business, my brother Brian and I were collecting — buying pieces we liked, learning what separated a good one from an ordinary one, and selling something on now and then when the right buyer turned up.
In 2021 we decided to do it properly.
What started in a small studio is now a private jewelry service. We come to you: engagement rings, diamonds, custom work, restoration, and pieces sourced to order.
How we source
We only bring what we'd keep
Most of what we're shown, we pass on.
A lot of jewelry is built to survive the sale and not much longer. Thin shanks, hollow shells, prongs that won't hold a stone past a few years, solder that shows. It photographs fine. It won't be worth repairing when it goes, and it will go.
Certificates measure the things that are easy to measure. They don't tell you how a stone behaves in daylight, or whether a setting will still look right in ten years. That part you have to see.
So we buy the way we did when we were only collecting: in person where we can, from cutters and makers we've worked with for years, and never just because something is cheap.
If we bring you three pieces, it's because those three were worth the drive.
If we bring you three pieces, it's because those three were worth the drive.
What we do
Five things, done properly.
01 · Fine jewelry
Gold chains, pendants, earrings, and everyday pieces chosen for how they're built, not just how they photograph. If we don't have what you're after, we'll find it.
02 · Bridal
Engagement rings and wedding bands, sourced to your specification. Tell us a shape and a budget and we'll show you what's genuinely available at that number — including when the honest answer is to adjust one of them.
03 · Custom
Built from scratch, start to finish. We talk it through, you approve a rendering before anything is made, and you get a completion date at the outset rather than a vague promise.
04 · Watch sourcing
We find watches. Tell us the reference you're after and we'll go looking — through dealers and collectors we've dealt with for years. If it exists at a fair number, we'll get to it.
05 · Restoration and care
Refinishing, cleaning, and polishing that brings a piece back to how it looked new. Plus resizing, stone replacement, and clasp and chain repair. Cleaning and polishing starts at $50.
Get in touch
Tell us what you're after.
A few quick questions so we know what to bring. Nothing here is required beyond a way to reach you.